CONTENT STRATEGY
With my in-depth knowledge and knack for aesthetics, social media analytics, Gen Z & Millennial audiences, video editing software and techniques, I have helped various food-adjacent brands grow their community and followings. See examples below.
SNAXSHOT
Already a successful newsletter, Snaxshot had no presence on Instagram Reels or TikTok when I began working with them.
After some content strategy tests, the TikTok account grew from less than 100 followers to over 1,000 because of a video that garnered 2.8M views. These videos perform well across platforms and engage with the newsletter content in a fun, playful, and digestible way.
Click the photo to check out the account’s TikTok page.
FOOD52
Since the beginning of my internship in June, I ideated, pitched, and executed two successful content series of short-form videos for the brands TikTok account while also continuing current F52 content series.
Annie’s Cafe, a x3 a week series where I make a viral coffee drink and/or a creatively themed drink, has garnered 100K+ views in less than one month.
Snack Shop, a 1x a week series where I visit and honestly rate a niche snack store in NYC, has garnered 10K+ views on TikTok and 300K+ views on IG Reels.
Now, I work as a content creator owning multiple separate series for Food52s channels: Taste Test, F52 Takes, #Trending, and Snack Shop.
PERSONAL CHANNELS
Outside of formal work experience, I also make video content for my personal channels about anything and everything having to do with food. I’ve honed my own personal style and enjoy casually creating content.
My TikTok has 13,700 followers and my Instagram blog has over 6,000 followers.
