CONTENT STRATEGY
With my in-depth knowledge and knack for aesthetics, social media analytics, Gen Z & Millennial audiences, video editing software and techniques, I have helped various food-adjacent brands grow their community and followings. See examples below.
SNAXSHOT
Already a successful newsletter, Snaxshot had no presence on Instagram Reels or TikTok when I began working with them.
After some content strategy tests, the TikTok account grew from less than 100 followers to over 1,000 because of a video that garnered 2.8M views. These videos perform well across platforms and engage with the newsletter content in a fun, playful, and digestible way.
Click the photo to check out the account’s TikTok page.
FOOD52
Since the beginning of my internship in June, I ideated, pitched, and executed two successful content series of short-form videos for the brands TikTok account while also continuing current F52 content series.
Annie’s Cafe, a x3 a week series where I make a viral coffee drink and/or a creatively themed drink, has garnered 100K+ views in less than one month.
Snack Shop, a 1x a week series where I visit and honestly rate a niche snack store in NYC, has garnered 10K+ views on TikTok and 300K+ views on IG Reels.